Sharmistha is a Dubai girl born and bred. Her experience spans startups, tech giants, and the ever-evolving influencer space, giving her a unique perspective on what makes brands truly connect with people. After realizing that traditional marketing often lacks a human touch, Sharmistha founded NEONette, a marketing agency built on the belief that brands thrive when they tell real, relatable stories. NEONette's mission is simple yet powerful: to humanize brands through human-centric storytelling. Whether it's through social media, content strategy, or brand building, NEONette is here to make marketing feel less like marketing—and more like meaningful conversations.